Zobrazeno 1 - 10
of 8 905
pro vyhledávání: '"Loyalty business model"'
Publikováno v:
IEEE Transactions on Engineering Management. 70:40-54
While customer loyalty is among the underlying reasons for servitized firms, the servitization–customer loyalty link is underexplored. In this article, informed by organizational information processing theory, we study the servitization–customer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::63243ef304b153864b4d97b196b9c81b
https://doi.org/10.1109/tem.2021.3052561
https://doi.org/10.1109/tem.2021.3052561
Impact of loyalty program investment on firm performance: Seasonal products with strategic customers
Publikováno v:
European Journal of Operational Research. 299:621-630
Customer loyalty programs are often used by retailers as an important marketing tool. As an essential element of loyalty programs (LPs), the reward amount invested by the retailer is often linked to retailer's profit and customer behavior. We conside
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aebb5b0569c7d48b420c3591cab874f8
https://doi.org/10.1016/j.ejor.2021.09.046
https://doi.org/10.1016/j.ejor.2021.09.046
Autor:
Adelfa Rose Guinandal, Kafferine Yamagishi, Marife Fallore, Celbert M. Himang, Angel Merabueno, Lanndon A. Ocampo, Orlyn Besabella
Publikováno v:
International Journal of Asian Business and Information Management. 12:1-28
Online marketing has been the most efficient and useful platform for reaching target markets and building customer relations. Despite its widespread use, the hospitality industry is at its forefront of identifying its most suitable online marketing s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b8ea13158f7e2a4514aade325e8390fc
https://doi.org/10.4018/ijabim.20210701.oa11
https://doi.org/10.4018/ijabim.20210701.oa11
Publikováno v:
ABDIMAS: Jurnal Pengabdian Masyarakat. 4:894-899
Packaging is the first thing seen in a product and today many companies are focused on developing product packaging designs to compete in the market. The improvements in the type and design of packaging can be done PRIMKOPTI SWAKERTA Semanan to maint
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::565d55dd960dd02e0542a5f1825c3515
https://doi.org/10.35568/abdimas.v4i2.1466
https://doi.org/10.35568/abdimas.v4i2.1466
Autor:
Sura Al-Ayed
Publikováno v:
International Journal of Data and Network Science, Vol 6, Iss 1, Pp 73-80 (2022)
E-commerce and online shopping is the future of global trade, hence the importance of building E-customer loyalty and maintaining it in the electronic markets becomes even more important. This paper attempts to identify factors affecting the value of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d0fb5a449aa1f610c5cbc9c29948644
https://doi.org/10.5267/j.ijdns.2021.10.002
https://doi.org/10.5267/j.ijdns.2021.10.002
Autor:
Sakinah mohd shukri, Zainab Zaidi
Publikováno v:
Management Science Letters, Vol 12, Iss 1, Pp 43-50 (2022)
The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8c7a1ead872831941163abd912282cbe
https://doi.org/10.5267/j.msl.2021.8.002
https://doi.org/10.5267/j.msl.2021.8.002
Autor:
Guilherme Brittes Benitez, Glauco Henrique Souza Mendes, Alejandro Germán Frank, Néstor Fabián Ayala
Publikováno v:
Industrial Marketing Management. 100:1-18
Prior studies considered external conditions that trigger the adoption of servitization in product firms, but little is known on the decision to provide standardized vs. customized services. We analyze this tradeoff when companies face market and tec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce8102af0df2090b31a1bfbb786d4531
https://doi.org/10.1016/j.indmarman.2021.10.010
https://doi.org/10.1016/j.indmarman.2021.10.010
Autor:
Huyen Nguyen Thi Thanh
Publikováno v:
Journal of International Economics and Management, Vol 20, Iss 3 (2020)
This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8402d48d1bf599868a4aeaed3730a3d2
https://doi.org/10.38203/jiem.020.3.0016
https://doi.org/10.38203/jiem.020.3.0016
Publikováno v:
Independent Journal of Management & Production; Vol. 12 No. 8 (2021): Independent Journal of Management & Production; 2194-2216
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
Independent Journal of Management & Production
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
The purpose of this study was to examine whether customer gratitude mediates the association between ethical corporate social responsibility and customer loyalty. A cross-sectional survey was adopted. A total of 430 individual customers of retail ban
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::28af7275b1f61e03afe937938a23963d
https://doi.org/10.14807/ijmp.v12i8.1502
https://doi.org/10.14807/ijmp.v12i8.1502
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 34:1849-1863
PurposeThe purpose of the study is to construct a relationship model between the consumer resistance to innovation (CRI) and innovation adoption, and the study selected the customer loyalty as the moderating variable.Design/methodology/approachBased
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a5bbe373a3f66209a9c330b26af5b47e
https://doi.org/10.1108/apjml-12-2020-0865
https://doi.org/10.1108/apjml-12-2020-0865