Use of Internet Memes in PSAs: Roles of Perceived Emotion, Involvement with Memes, and Attitudes Toward the Issuing Organization in Perceived PSA Effectiveness.

Autor: Hong SJ; Department of Communications and New Media, National University of Singapore., Low BYF; Department of Communications and New Media, National University of Singapore.

Publikováno v: Health communication [Health Commun] 2024 May; Vol. 39 (6), pp. 1185-1197. Date of Electronic Publication: 2023 May 04.