Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Love Westin"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study examined the effects of extending a model of customer satisfaction with a construct of perceived sustainability. It thus adds empirical data to the theoretical assessment of a more holistic and socially aware customer, whose satisfaction i
Externí odkaz:
https://doaj.org/article/5bfc556d6c1d4f73a3e5f9647700db8a
Autor:
Johan Parmler, Love Westin
Publikováno v:
Total Quality Management & Business Excellence. :1-12
Companies and organisations apply non-financial performance measures, such as human capital, brand equity and customer assets as corporate brand amplifier as well as to complement indicators of tra...
Publikováno v:
Sustainability; Volume 14; Issue 6; Pages: 3505
The concept of sustainable development (SD) has become widely accepted among nations, organisations, and individuals. Recent quantitative and conceptual models have indicated relations between stakeholder perspectives of SD, brand image, and customer