Zobrazeno 1 - 10
of 102
pro vyhledávání: '"Lou E. Pelton"'
Publikováno v:
Information, Vol 15, Iss 6, p 319 (2024)
This paper provides empirical evidence using two studies to explain the primary factors facilitating electronic health record (EHR) systems adoption through the lens of the resource advantage theory. We aim to address the following research questions
Externí odkaz:
https://doaj.org/article/2fdf753a18d64bec94e39a00528a4206
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose Although multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating in emerging markets despite exponential growth in these market
Publikováno v:
Journal of Marketing Theory and Practice. 29:448-462
The U.S. health-care debate has focused on several macro-level factors to accomplish cost-containment, universal accessibility, and high-quality delivery in the marketplace. The present research em...
Autor:
Guanyu Geng, Lou E. Pelton
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::20983060141b4741564ad4bfedf63cbc
https://doi.org/10.1007/978-3-030-89883-0_99
https://doi.org/10.1007/978-3-030-89883-0_99
Autor:
Guanyu Geng, Lou E. Pelton
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030898823
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebe5ef4af2dbc41de7ccc43ea31a0ee0
https://doi.org/10.1007/978-3-030-89883-0_114
https://doi.org/10.1007/978-3-030-89883-0_114
Autor:
Xiaoqun Zhang, Lou E. Pelton
Publikováno v:
Journal of Media Business Studies. 16:58-76
Cast against the backdrop of the U.S.–China “trade war” during the Trump Administration, Wanda Group’s billionaire chairman Wan Jianlin’s aggressive investments in the U.S. entertainment industry h...
Autor:
Charles A. Ingene, Anne T. Coughlan, Linda L. Golden, Lou E. Pelton, Robert A. Peterson, O. C. Ferrell, Linda Ferrell, Patrick L. Brockett
Publikováno v:
SSRN Electronic Journal.
Direct selling (DS) is simultaneously a business model, a channel of distribution, and an activity engaged in by its distributors. In this paper, we provide a framework for analyzing and discuss academic research on the DS distribution model. We focu
Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions
Publikováno v:
The Service Industries Journal. 39:836-854
This study advances both descriptive and managerial research addressing foreign consumers’ attitudinal, attributional and emotional valuations of brand equity for a U.S.-based global luxury brand. ...
Autor:
Bo Dai, Lou E. Pelton
Publikováno v:
Journal of Retailing and Consumer Services. 43:269-277
The purpose of this study was to examine concurrently the effects of retail environment and self-image congruence on Gen Y consumers’ retail shopping experiences and patronage behaviors for skincare products. First, a series of in-depth interviews
Autor:
Lou E. Pelton, Charles A. Ingene
Publikováno v:
Journal of Marketing Channels. 26:87-88