Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Lorina Espericueta"'
Autor:
Tamara Loughran, Nanci Florey, Rebekah Stuart, Lorina Espericueta, Tarla Rai Peterson, Jason Todd Flora, Kim Witte, Ernesto C. Enkerlin-Hoeflich
Publikováno v:
Journal of Applied Communication Research. 22:199-215
This essay demonstrates how qualitative analysis of a target audience's discourse can identify themes and issues that need to be targeted in an effective persuasive campaign. The text for analysis was obtained by conducting informant directed intervi