Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Loo Soon Pang"'
Publikováno v:
Journal of Product & Brand Management. 11:399-409
New products are critical to the long‐term growth and success of a firm. This paper investigates the relationship between market orientation and new product performance. Data are collected from Singaporean firms. Results show a strong positive rela
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a774c021e4314ff8f50f8033cbf81d38
https://doi.org/10.1108/10610420210445514
https://doi.org/10.1108/10610420210445514
Autor:
B Ramaseshan, Loo Soon Pang
Publikováno v:
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319118840
This paper investigates the relationship between market orientation and new product performance. The results show a strong positive relationship between market orientation and the overall performance of new products. Market orientation is also shown
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34d867b740e91a342fe8d823d10b8e18
https://doi.org/10.1007/978-3-319-11885-7_124
https://doi.org/10.1007/978-3-319-11885-7_124
Publikováno v:
Journal of Product & Brand Management; 2002, Vol. 11 Issue 6/7, p399, 11p, 3 Charts