Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Loo Soon Pang"'
Publikováno v:
Journal of Product & Brand Management. 11:399-409
New products are critical to the long‐term growth and success of a firm. This paper investigates the relationship between market orientation and new product performance. Data are collected from Singaporean firms. Results show a strong positive rela
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a774c021e4314ff8f50f8033cbf81d38
https://doi.org/10.1108/10610420210445514
https://doi.org/10.1108/10610420210445514
Autor:
B Ramaseshan, Loo Soon Pang
Publikováno v:
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319118840
This paper investigates the relationship between market orientation and new product performance. The results show a strong positive relationship between market orientation and the overall performance of new products. Market orientation is also shown
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34d867b740e91a342fe8d823d10b8e18
https://doi.org/10.1007/978-3-319-11885-7_124
https://doi.org/10.1007/978-3-319-11885-7_124
Publikováno v:
Journal of Product & Brand Management; 2002, Vol. 11 Issue 6/7, p399, 11p, 3 Charts
Publikováno v:
Journal of Product & Brand Management; 2003, Vol. 12 Issue 5, p349-350, 2p
Autor:
Kuada, John1 kuada@business.aau.dk, Buatsi, Seth N.2 snbuatsi@ug.edu.gh
Publikováno v:
Journal of International Marketing. 2005, Vol. 13 Issue 1, p58-88. 31p. 4 Charts.
Autor:
Di Benedetto, C. Anthony1 (AUTHOR)
Publikováno v:
Journal of Product Innovation Management. Sep2003, Vol. 20 Issue 5, p411-421. 11p.
Publikováno v:
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference; 2015, pi-xxxiv, 34p
Autor:
Ramaseshan, B, Pang, Loo Soon
Publikováno v:
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference; 2015, p452-452, 1p
Autor:
Harlan E. Spotts, H. Lee Meadow
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the co