Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Long Thang Van Nguyen"'
Publikováno v:
Journal of Work-Applied Management, Vol 16, Iss 2, Pp 218-234 (2024)
Purpose – This study explores how problem-based learning (PBL) programs can address Sustainable Development Goals (SDGs) via the higher education (HE) curriculum, teaching materials and relevant assessments, supporting learning at scale for HE inst
Externí odkaz:
https://doaj.org/article/003a1d7e725446b4984302d1c60d439a
Autor:
Khai T Nguyen, Phuong Ngoc-Duy Nguyen, Long Thang Van Nguyen, Rajkishore Nayak, Thang Q Nguyen
Publikováno v:
PLoS ONE, Vol 18, Iss 10, p e0287429 (2023)
This study investigated the current practices and challenges for the sustainable fashion of luxury boutique fashion brands (LBFBs) in Vietnam. A series of in-depth interviews with 20 founders and managers of LBFBs in Vietnam was conducted. Findings s
Externí odkaz:
https://doaj.org/article/5714ad4cef8e46a198cc0fcbcc5c997e
Publikováno v:
Journal of Marketing Communications. :1-26
Social media marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. More complex and dynamic models focusing on customer-based brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f9a075115a0f7c75840034b16fed6657
https://doi.org/10.1080/13527266.2022.2086284
https://doi.org/10.1080/13527266.2022.2086284
Akademický článek
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Publikováno v:
Journal of Hospitality and Tourism Management. 48:88-98
Although employee engagement is essential to hotel performance, few studies have identified context-specific manifestations of employee engagement in the boutique hotel business. Drawing on the service-dominant logic and dual processing theory, this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1121d2d2f2bdb828493d4e5415ca6b06
https://doi.org/10.1016/j.jhtm.2021.05.015
https://doi.org/10.1016/j.jhtm.2021.05.015
Publikováno v:
International Journal of Educational Management. 35:63-74
PurposeThe growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80c0fb195fb3f1fafc0621bfd986fe1f
https://doi.org/10.1108/ijem-05-2020-0264
https://doi.org/10.1108/ijem-05-2020-0264
Publikováno v:
Journal of Marketing for Higher Education. 32:179-196
The widespread popularity of social media facilitates many changes in the higher education sector including the branding activities of Higher Educational Institutions (HEIs) in developing countries...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e22c63f4ebc900728e8674721cf0597f
https://doi.org/10.1080/08841241.2020.1841068
https://doi.org/10.1080/08841241.2020.1841068
Publikováno v:
Journal of Marketing Theory and Practice. 28:301-317
Online communities provide consumers with an avenue to harness the collective power of their members and advocate changes to products and services of an organization. Drawing on social identity the...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52efd4622d1193382b84963d0de21d66
https://doi.org/10.1080/10696679.2020.1758568
https://doi.org/10.1080/10696679.2020.1758568
Publikováno v:
Health Communication. 36:909-919
Guided by the health risk communication literature and the social identity model of deindividualization effects, this study examines whether and how concurrent exposure to health news articles and congruent/incongruent comments posted by anonymous ot
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3440587e2c923c755283ca54ef3c36ba
https://doi.org/10.1080/10410236.2020.1723050
https://doi.org/10.1080/10410236.2020.1723050
Publikováno v:
Journal of Social Marketing. 10:18-37
Purpose The purpose of this study is to investigate the effects of congruent and incongruent anonymous comments posted to an online health news article on personal risk perception. This association is examined through testing the moderating roles of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6dfba867561c3c325043752f1369272
https://doi.org/10.1108/jsocm-02-2019-0023
https://doi.org/10.1108/jsocm-02-2019-0023