Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Lola C. Duque"'
Publikováno v:
Total Quality Management & Business Excellence. 34:57-70
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::546a97a290c39dc38e62595bd03db6b1
https://doi.org/10.1080/14783363.2022.2029695
https://doi.org/10.1080/14783363.2022.2029695
Publikováno v:
Journal of Vacation Marketing. 28:486-509
This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototype
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::22adc92184eebe2034f21704b2435cae
https://doi.org/10.1177/13567667211060566
https://doi.org/10.1177/13567667211060566
Autor:
Charlotte Gaston-Breton, Lola C. Duque
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 1/2, pp. 212-237.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-09-2012-0556
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
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Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to CM campaigns is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1c71d08d66c0a8d771c8c92d6abbae1
https://doi.org/10.1016/j.jretai.2018.08.002
https://doi.org/10.1016/j.jretai.2018.08.002
Autor:
Sangeeta Singh, Lola C. Duque
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
instname
instname
PurposeThe purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an unfamiliar brand in a new international market. One of the challenges CRM promoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae09faefad76c7e6a5e15d585ac7b305
https://hdl.handle.net/10016/35301
https://hdl.handle.net/10016/35301
The Impact of Firm Size and Gratitude on the Effectiveness of Cause Marketing Campaigns: An Abstract
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Our study focuses on a specific strategy for firms and consumers to do good, known as cause marketing (CM). CM consists of “marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated phila
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fcd0cf0798af28d905df33363ebb046
https://doi.org/10.1007/978-3-030-02568-7_226
https://doi.org/10.1007/978-3-030-02568-7_226
Publikováno v:
Proceedings of The 5th Virtual Multidisciplinary Conference.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cbbae8f7a23db50a4e0687ea2bc5edea
https://doi.org/10.18638/quaesti.2017.5.1.322
https://doi.org/10.18638/quaesti.2017.5.1.322
Autor:
Lola C. Duque, Charlotte Gaston-Breton
Publikováno v:
European Journal of Marketing. 49:212-237
Purpose – This paper aims to explore not only the utilitarian but also the hedonic persuasive effects of promotional techniques like 99-ending prices and the influence of consumers’ decision style when evaluating these appeals. Evidence suggests
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::24344a486b9e5b0e8c7419e34dcafd9d
https://doi.org/10.1108/ejm-09-2012-0556
https://doi.org/10.1108/ejm-09-2012-0556
Autor:
Antonio Di Paolo, Lola C. Duque, Jordi López Tamayo, Maria Pujol Jover, Yolanda Blasco Martel, Carme Riera Prunera
Publikováno v:
INTED proceedings.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8155452eecef11963316bf829f4e0740
https://doi.org/10.21125/inted.2017.1620
https://doi.org/10.21125/inted.2017.1620
Publikováno v:
Educational Studies. 39:261-284
The dropout rate among Spanish university students is very high compared to the European mean, creating a pressing need for the introduction of policies and programmes aimed at increasing rates of persistence. In this article, we study this problem b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a62b52a7bf87c71bb67d5fd3484a776
https://doi.org/10.1080/03055698.2012.724353
https://doi.org/10.1080/03055698.2012.724353