Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Lola C. Duque"'
Open innovation and service dominant logic: application of foundational premises to innovative firms
Autor:
Fabrizio Cesaroni, Lola C. Duque
Publikováno v:
Harvard Deusto Business Research, Vol 2, Iss 1, Pp 17-34 (2013)
Firms have been modifying their innovation management processes to generate, implement and exploit new technological knowledge. A gradual shift from a closed to an open model of technological innovation has been the recurring pattern of this change,
Externí odkaz:
https://doaj.org/article/49c4430bee5b46c3afb5032c3635cc31
Publikováno v:
Total Quality Management & Business Excellence. 34:57-70
Publikováno v:
Journal of Vacation Marketing. 28:486-509
This paper tests a conceptual segmentation using a criterion outlined by Oliver based on the satisfaction prototypes customers may follow. The empirical study was conducted with a sample of theme park visitors grouped into four satisfaction prototype
Autor:
Charlotte Gaston-Breton, Lola C. Duque
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 1/2, pp. 212-237.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-09-2012-0556
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
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Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to CM campaigns is
Autor:
Sangeeta Singh, Lola C. Duque
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
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PurposeThe purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an unfamiliar brand in a new international market. One of the challenges CRM promoti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae09faefad76c7e6a5e15d585ac7b305
https://hdl.handle.net/10016/35301
https://hdl.handle.net/10016/35301
The Impact of Firm Size and Gratitude on the Effectiveness of Cause Marketing Campaigns: An Abstract
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Our study focuses on a specific strategy for firms and consumers to do good, known as cause marketing (CM). CM consists of “marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated phila
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fcd0cf0798af28d905df33363ebb046
https://doi.org/10.1007/978-3-030-02568-7_226
https://doi.org/10.1007/978-3-030-02568-7_226
Publikováno v:
Proceedings of The 5th Virtual Multidisciplinary Conference.
Autor:
Lola C. Duque, Charlotte Gaston-Breton
Publikováno v:
European Journal of Marketing. 49:212-237
Purpose – This paper aims to explore not only the utilitarian but also the hedonic persuasive effects of promotional techniques like 99-ending prices and the influence of consumers’ decision style when evaluating these appeals. Evidence suggests
Autor:
Antonio Di Paolo, Lola C. Duque, Jordi López Tamayo, Maria Pujol Jover, Yolanda Blasco Martel, Carme Riera Prunera
Publikováno v:
INTED proceedings.