Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Lokweetpun Suprawan"'
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 19, Iss 1, Pp 431-447 (2024)
This study investigates the widespread adoption of mobile payments (m-payments) and their impact on different generations, particularly post-COVID-19. We fill a gap in research by suggesting a new way to understand this phenomenon through the lens of
Externí odkaz:
https://doaj.org/article/376998b26c9242408506e7d5f9b197e6
Publikováno v:
Innovative Marketing, Vol 18, Iss 4, Pp 148-160 (2022)
Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers. The research model was develope
Externí odkaz:
https://doaj.org/article/1b2a1ca17f534379a3856e20179ce3d7
Publikováno v:
International Journal of Human–Computer Interaction. :1-20
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f956d597b8d0597ddb1f1f06d2bfb37
https://doi.org/10.1080/10447318.2023.2175162
https://doi.org/10.1080/10447318.2023.2175162
Publikováno v:
Innovative Marketing. 18:148-160
Influencer marketing has been widely utilized in marketing communication. With the growing interest in virtual influencers, this study aims to investigate why social media users would interact with virtual influencers. The research model was develope
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d303dc4e0348d56479ea41248b9c1968
https://doi.org/10.21511/im.18(4).2022.13
https://doi.org/10.21511/im.18(4).2022.13
Autor:
Lokweetpun Suprawan
ASEAN Journal of Management & Innovation, 8, 1, 62 - 74
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d92fa11898a12a76a5fbd1d2d848531
Autor:
Lokweetpun Suprawan, Nigel De Bussy
Publikováno v:
Public Relations Review. 38:280-287
In sports, the most valuable player award goes to the individual or group of players who have contributed most to the success of the team. This paper presents the results of two Australian empirical studies conducted six years apart, which suggest th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a65b26a4bd30814df5d4d70965aff758
https://doi.org/10.1016/j.pubrev.2011.11.006
https://doi.org/10.1016/j.pubrev.2011.11.006
Autor:
Lokweetpun Suprawan
2, 2, ASEAN Journal of Management & Innovation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::207c9ccd4ec34919d9dce552f1e29775
Autor:
Lokweetpun Suprawan, Nigel De Bussy
Publikováno v:
SSRN Electronic Journal.
Although the concept of corporate social responsibility (CSR) has received much attention over several decades, a lack of adequate measures of the construct is apparent and its impact on corporate performance remains unclear (Waddock and Graves 1997;
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ebc27455c0376dfa184440213a8611d
https://doi.org/10.2139/ssrn.1869409
https://doi.org/10.2139/ssrn.1869409