Zobrazeno 1 - 10 of 110 pro vyhledávání: '"Lobschat, Lara"'
1
Akademický článek
The effect of review images on review helpfulness: A contingency approach
Autor: Kübler, Raoul V., Lobschat, Lara, Welke, Lina, van der Meij, Hugo
Publikováno v: In Journal of Retailing March 2024 100(1):5-23
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2
Akademický článek
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising
Autor: Lesscher, Lisan, Lobschat, Lara, Verhoef, Peter C.
Publikováno v: In International Journal of Research in Marketing September 2021 38(3):678-697
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3
Akademický článek
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Autor: Liu, Huan, Lobschat, Lara, Verhoef, Peter C., Zhao, Hong
Publikováno v: In Journal of Retailing September 2021 97(3):377-393
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4
Akademický článek
Corporate digital responsibility
Autor: Lobschat, Lara, Mueller, Benjamin, Eggers, Felix, Brandimarte, Laura, Diefenbach, Sarah, Kroschke, Mirja, Wirtz, Jochen
Publikováno v: In Journal of Business Research January 2021 122:875-888
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6
Akademický článek
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
Autor: LOBSCHAT, LARA, OSINGA, ERNST C., REINARTZ, WERNER J.
Publikováno v: Journal of Marketing Research, 2017 Dec 01. 54(6), 901-913.
Externí odkaz: https://www.jstor.org/stable/44878541
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8
Do Offline and Online Marketing Go Hand in Hand?: Cross-channel and Synergy Effects of Direct Mailing and Display Advertising
Autor: Lesscher, Lisan, Lobschat, Lara, Verhoef, Peter
Despite the rise of digital, direct mailing as a marketing communication tool remains relevant and widely applied in practice. Nevertheless, research into the effectiveness of direct mailing in the online environment is scant. Key questions that rema
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::892cedb778fee514d74d04e13f4cc36c
https://cris.maastrichtuniversity.nl/en/publications/a5fd3d90-1eb7-4d9f-85d8-e4f28ae15cd9
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9
All Ads Are Not Created Equal: Display Advertisement’s Copy and Placement Effects on Clicks and Conversions
Autor: Lobschat, Lara, Holtrop, Niels, Bruce, Norris, Rao, Ram C.
In today’s media ecosystem, advertisers face the challenge to create ad campaigns with the ability to engage consumers and ultimately increase conversions. Hence, they need guidance on how to design promising ad copies and on which websites to deli
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::59ad5a6f1bcad2ca447a23aa8e1724ca
https://cris.maastrichtuniversity.nl/en/publications/609c95d9-2c4d-4f6d-b999-5a0d91d946b6
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10
Supplemental Material, JSR-14-252_Web_Appendix_R4 - Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase
Autor: Pallas, Florian, Bolton, Lisa E., Lobschat, Lara
Supplemental Material, JSR-14-252_Web_Appendix_R4 for Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase by Florian Pallas, Lisa E. Bolton, and Lara Lobschat in Journal of Service Research
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::67253d1f2adca4149233639101379fd2
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