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pro vyhledávání: '"Livingston A. White"'
Autor:
Yvette J. Rowe, Livingston A. White
Within small markets for television like Jamaica, where sustaining a show on air is affected by financial and other challenges, remaining on air for a long time becomes a key marker of a programme's success. Still on Air documents the historical, pro
Autor:
Livingston A. White
Publikováno v:
The International Encyclopedia of Health Communication. :1-7
Autor:
Livingston A. White
Publikováno v:
Social Marketing Quarterly. 24:35-44
This article chronicles a brief history of social marketing practice in the Caribbean by reviewing the thinking that led to the introduction of social marketing in the region. The early years of social marketing in the Caribbean were characterized by
Publikováno v:
Caribbean Quarterly. 58:164-178
Publikováno v:
Caribbean Quarterly. 58:43-66
IntroductionTHE PROMOTION OF CONSISTENT CONDOM use has been a longstanding strategy in the response to the HIV and AIDS epidemic. The generic "use a condom every time" message has been featured in many health communication campaigns promulgating cons