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pro vyhledávání: '"Liutiantian"'
Autor:
Junaid, Muhammad, Hussain, Khalid, Asghar, Muhammad Mansoor, Javed, Muzhar, Hou, Fujun, Liutiantian
Publikováno v:
In Journal of Hospitality and Tourism Management December 2020 45:172-181
Autor:
Muhammad Junaid, Liutiantian, Muzhar Javed, Fujun Hou, Muhammad Mansoor Asghar, Khalid Hussain
Publikováno v:
Journal of Hospitality and Tourism Management. 45:172-181
Current research marks the first attempt to investigate the precursors and consequences of brand love in the process of service co-creation in the hospitality sector by taking diners' participation and perceived value as antecedents and three types o