Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Liudmila Tarabashkina"'
Publikováno v:
Journal of Business & Industrial Marketing.
Purpose To this date, research on tensions has been carried out on business networks and value co-creation, with no studies exploring tensions within the marketing services context. This study aims to use the three tension categories proposed by Toth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::554162869fd8fa76780e84488f6286ad
https://doi.org/10.1108/jbim-07-2022-0327
https://doi.org/10.1108/jbim-07-2022-0327
Publikováno v:
European Journal of Marketing. 56:1956-1984
Purpose Consumers seldom consider end-use consumption (reuse or upcycling) when products reach the end of their lifecycle. This study shows that end-use consumption can be encouraged if individuals are primed to think creatively, engage in end-use id
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b77fd860834f0a86c0734768281f0bff
https://doi.org/10.1108/ejm-06-2020-0442
https://doi.org/10.1108/ejm-06-2020-0442
Autor:
Liudmila Tarabashkina, Alua Devine, Pascale G. Quester, Geoffrey N. Soutar, Fernanda M. Romano
Publikováno v:
Australasian Marketing Journal. 31:71-80
Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This study integrated message specificity, self-identity, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::16eb3c8cb9ba6486c3b9041875739a42
https://doi.org/10.1177/18393349211030699
https://doi.org/10.1177/18393349211030699
Autor:
Thierry Volery, Liudmila Tarabashkina
Publikováno v:
Journal of Business Research. 129:295-303
•Organizational and individual factors influence innovative work behaviour (IWB).•Employee creativity is more influential than organisation factors.•Work centrality moderates the effect of creativity on IWB.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f1f537af56f19e08adb6ef015cacc3ae
https://doi.org/10.1016/j.jbusres.2021.02.049
https://doi.org/10.1016/j.jbusres.2021.02.049
Publikováno v:
Journal of Product & Brand Management. 30:1016-1032
PurposeWhile past studies have shown that corporate social responsibility (CSR) influences brand equity, loyalty and brand attitudes, research about CSR effects on the responsible and active dimensions of brand personality remains limited. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9270587966208089b2a06e49c88920cc
https://doi.org/10.1108/jpbm-01-2020-2720
https://doi.org/10.1108/jpbm-01-2020-2720
Publikováno v:
Journal of Consumer Marketing. 37:855-868
Purpose This study aims to investigate how judgments of firms’ underlying motives are affected by corporate social responsibility (CSR) communication which features percentages of profit allocations to CSR causes. It also examines how firm size int
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cda95f18d8143850b0598177691379e
https://doi.org/10.1108/jcm-09-2019-3402
https://doi.org/10.1108/jcm-09-2019-3402
Publikováno v:
European Journal of Marketing. 54:1987-2012
Purpose The purpose of this study is to answer the call for additional detailed research on factors that influence corporate social responsibility (CSR) authenticity by examining how the former is affected by the commonly reported CSR spending alloca
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b7de305338808594dd65454ae4fc96d7
https://doi.org/10.1108/ejm-11-2018-0772
https://doi.org/10.1108/ejm-11-2018-0772
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec16cd8bce0a83ec984e06581c7dc574
https://doi.org/10.2139/ssrn.4096806
https://doi.org/10.2139/ssrn.4096806
Publikováno v:
Australasian Marketing Journal. :144135822311531
The proliferation of social media resulted in less control over who shares brand content. While brand content sharing by micro-influencers is sought by many firms, the effects of such an activity on brands’ personality remains unknown. This study c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1a08df4de53d1b408361595b66b983b
https://doi.org/10.1177/14413582231153191
https://doi.org/10.1177/14413582231153191
Publikováno v:
Young Consumers. 19:38-54
PurposeThis study aims to fill in the above-mentioned gap by looking at both children’s understanding of advertising and product cues during decision-making. Currently, it is assumed that understanding of advertisements’ persuasive intent represe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8f7ecb0ad6818ec7c811ad97d15cbd89
https://doi.org/10.1108/yc-08-2017-00729
https://doi.org/10.1108/yc-08-2017-00729