Zobrazeno 1 - 10
of 112
pro vyhledávání: '"Little, John D. C."'
Autor:
Little, John D. C., Bell, David E.
Many marketing models use variants of the relationship: market share equals marketing effort divided by total marketing effort. Usually, share is defined within a customer group presumed to be reasonably homogeneous and overall share is obtained by w
Externí odkaz:
http://hdl.handle.net/1721.1/5345
Autor:
Gartner, Nathan H., Little, John D. C.
A procedure is described for determining optimal signal settings in a network including cycle time, splits of green time and ffsets. A number of cycle times are scanned in the process. For each cycle, splits are determined locally at each intersectio
Externí odkaz:
http://hdl.handle.net/1721.1/5330
Autor:
Little, John D. C.1, Lodish, Leonard M.2
Publikováno v:
Journal of Marketing. Fall81, Vol. 45 Issue 4, p24-29. 6p.
Autor:
Little, John D. C.1
Publikováno v:
Journal of Marketing. Summer79, Vol. 43 Issue 3, p9-26. 18p. 3 Diagrams, 6 Graphs.
Autor:
Little, John D. C.
Publikováno v:
Operations Research, 2011 May 01. 59(3), 536-549.
Externí odkaz:
http://dx.doi.org/10.1287/opre.1110.0940
Autor:
Guadagni, Peter M., Little, John D. C.
Publikováno v:
Marketing Science, 2008 Jan 01. 27(1), 29-48.
Externí odkaz:
https://www.jstor.org/stable/40057243
Autor:
Steckel, Joel H., Winer, Russell S., Bucklin, Randolph E., Dellaert, Benedict G. C., Drèze, Xavier, Häubl, Gerald, Jap, Sandy D., Little, John D. C., Meyvis, Tom, Montgomery, Alan L., Rangaswamy, Arvind
Publikováno v:
Marketing Letters, 2005 Dec 01. 16(3/4), 309-320.
Externí odkaz:
https://www.jstor.org/stable/40239895
Autor:
Little, John D. C.
Publikováno v:
Management Science, 2004 Dec 01. 50(12), 1841-1853.
Externí odkaz:
https://www.jstor.org/stable/30046155
Autor:
Little, John D. C.
Publikováno v:
Management Science, 2004 Dec 01. 50(12), 1854-1860.
Externí odkaz:
https://www.jstor.org/stable/30046156
Autor:
Bucklin, Randolph E., Lattin, James M., Ansari, Asim, Gupta, Sunil, Bell, David, Coupey, Eloise, Little, John D. C., Mela, Carl, Montgomery, Alan, Steckel, Joel
Publikováno v:
Marketing Letters, 2002 Aug 01. 13(3), 245-258.
Externí odkaz:
https://www.jstor.org/stable/40216638