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Akademický článek

Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products

Autor: Sirui Li, Ying Liu, Jing Su, Litao Duan, Hui Fu

Publikováno v: Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-13 (2024)

Abstract Within the emerging live-streaming commerce context, streamer-consumer gender match has been considered an important topic in studies on advertising hedonic products. However, it is still under-explored how streamer-consumer gender match aff

Externí odkaz: https://doaj.org/article/6c64b3598fd049dcb8260eeeb3a165b5

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REGIONAL ECONOMIC DEVELOPMENT AND THE CHOICE OF TOURISM MODE

Autor: Litao Duan, Jun Jin, Chaonan Lu

Publikováno v: UTMS Journal of Economics, Vol 11, Iss 1, Pp 13-28 (2020)

Tourism has become an important part of regional economic development and the choice of tourism mode has been an important factor affecting the development of tourism. From the perspective of revenue maximization, this paper constructs a selection mo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doajarticles::062537a9630b7f7d3ed6f11479f9d2d7
http://utmsjoe.mk/files/Vol.11.No.1/UTMSJOE2020-1101-2.REGIONAL_ECONOMIC_DEVELOPMENT_AND_THE_CHOICE_OF_TOURISM_MODE.pdf

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The Promotion Effect of the Belt and Road Initiative on China’s Foreign Direct Investment: An Empirical Analysis Based on Firm Level

Autor: Geng Peng, Litao Duan, Benfu Lv, Chaonan Lu

Publikováno v: Asian Economic and Financial Review. 10:1220-1231

Based on the dataset of listed companies in China from 2014 to 2017, this study uses difference in differences (DID) and propensity score matching (PSM) approaches to systematically evaluate the promotion effect of China’s Belt and Road Initiative

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6f31f06d9b697a62093b2ff8de551b4e
https://doi.org/10.18488/journal.aefr.2020.1011.1220.1231

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Internet Plus Strategy and Transformation and Upgrading of Traditional Enterprises

Autor: Bin Li, Geng Peng, Litao Duan, Benfu Lv

Publikováno v: Asian Economic and Financial Review. 9:712-723

Based on the sample of China’s A-share listed companies from 2013 to 2015, we used the mediation model in this study to investigate the impact and mechanism of the Internet on the performance of traditional enterprises. The results showed that the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::30b58e4c7fe3f5046e62a1bc555cf4b5
https://doi.org/10.18488/journal.aefr.2019.96.712.723

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