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pro vyhledávání: '"Lisa Pizzagalli"'
Publikováno v:
Innovative Marketing, Vol 14, Iss 2, Pp 35-40 (2018)
Most academic studies in marketing have focused on advanced economies and fast-developing, large emerging markets (Sharma & Lascu, 2018). Until recently, only a few marketing studies have addressed subsistence markets; yet, there are over 4 billion b
Externí odkaz:
https://doaj.org/article/42fd0d9551c34c80bac5c8ef886439e4
Publikováno v:
Innovative Marketing, Vol 14, Iss 2, Pp 35-40 (2018)
Most academic studies in marketing have focused on advanced economies and fast-developing, large emerging markets (Sharma & Lascu, 2018). Until recently, only a few marketing studies have addressed subsistence markets; yet, there are over 4 billion b
Externí odkaz:
https://doaj.org/article/8c3f786b4f3340f48235b64f3dd5331d