Zobrazeno 1 - 10 of 67 pro vyhledávání: '"Lisa Peñaloza"'
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Elektronická kniha
Consumer Culture Theory
Autor: Russell W. Belk, Linda Price, Lisa Penaloza
The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Communit
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3
Crossing wires: short-circuiting marketing theory
Autor: Jack Coffin, Christian A Eichert, Shona Bettany, Andrew Lindridge, Gillian Oakenfull, Jacob Ostberg, Lisa Peñaloza, Diego Rinallo, David Rowe, Jannsen Santana, Luca M. Visconti, Luciana Walther
Publikováno v: Marketing Theory. 22:275-292
In the popular imagination sex sells. Yet, marketing theory has relatively little to say about sexuality per se. Drawing on Žižek’s metaphor of critical theory as ‘short-circuiting’ the dominant discourse, we conceptualise marketing as a fiel
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::da91d877813fe3e07022fcd83537b8ed
https://doi.org/10.1177/14705931221074722
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7
Gender studies in consumption, marketing, markets, and market organisation: we’ve come a long way, and the varied paths ahead never have been more important
Autor: Lisa Peñaloza
Publikováno v: Journal of Marketing Management. 37:371-375
This commentary situates the articles comprising this special issue within the four topics listed in its title. Among these four topics in the field of marketing, consumption and marketing are well...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e3ffa9b2fb5a6d1c69f497a0713b2cae
https://doi.org/10.1080/0267257x.2021.1880168
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8
Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape
Autor: Lisa Peñaloza, Delphine Godefroit-Winkel
Publikováno v: Journal of Macromarketing. 40:492-509
This study bridges CCT and macromarketing perspectives in carrying out an ethnographic study examining how Moroccan women empower themselves in shopping in the supermarket. Our three-year ethnographic study in Casablanca among women and men illuminat
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c8cce22de2168366dab1f0becc55f5eb
https://doi.org/10.1177/0276146720939170
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9
Brand Morphogenesis: The Role of Heterogeneous Consumer Sub-Assemblages in the Change and Continuity of a Brand
Autor: Susanna Molander, Jacob Ostberg, Lisa Peñaloza
Publikováno v: Journal of Consumer Research.
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups insti
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d946a20bd111afb677de8c35b6a8db5
https://doi.org/10.1093/jcr/ucac009
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