Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Lisa Monahan"'
Publikováno v:
Journal of Business Research. 135:840-850
Despite the growing number of brands that rely on chatbots to address customer service inquiries that once required human intervention, academics and practitioners are only beginning to acknowledge the role of chatbots in brand-building activities. C
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a2e8b6c7616058c2618947fb3ba5fb1
https://doi.org/10.1016/j.jbusres.2021.03.005
https://doi.org/10.1016/j.jbusres.2021.03.005
Publikováno v:
The International Journal of Logistics Management. 32:790-820
PurposeThe authors explore complex adaptive systems (CAS) theory as an updated theoretical perspective for managing product returns that better matches the chaotic nature of recent consumer behaviors. CAS theory highlights the importance of agents wh
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d9b0ba20cce3d01181d98f6ba302fcb
https://doi.org/10.1108/ijlm-10-2019-0293
https://doi.org/10.1108/ijlm-10-2019-0293
Autor:
Marisabel Romero, Lisa Monahan
Publikováno v:
Journal of Advertising. 49:250-269
Integrating research on visual marketing, spatial associations, and brand inferences, the authors conduct four studies demonstrating that when consumers see an ad featuring an object moving in a le...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::011c97a5863de7ee50580dbcaae229c9
https://doi.org/10.1080/00913367.2020.1751010
https://doi.org/10.1080/00913367.2020.1751010
Publikováno v:
Journal of Business Research. 154:113283
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3ee946e33f08806ae7355164fab31373
https://doi.org/10.1016/j.jbusres.2022.08.047
https://doi.org/10.1016/j.jbusres.2022.08.047
Autor:
Lisa Monahan, Nazuk Sharma
Publikováno v:
Journal of Consumer Marketing. 36:977-985
Purpose The purpose of this paper is to investigate the impact of framing white space around a product image (e.g. silver polish) and its intended effect image (e.g. tarnish-free, shiny silverware) in an ad on the performance perceptions of the adver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c49bc603194e12cc47dc1cfd61806a27
https://doi.org/10.1108/jcm-05-2018-2679
https://doi.org/10.1108/jcm-05-2018-2679
Publikováno v:
The International Journal of Logistics Management. 30:699-722
Purpose The purpose of this paper is to explore the processing of product returns at five case companies using a complex adaptive systems (CAS) logic to identify agent interactions, organization, schema, learning and the emergence of adaptations in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9340b57c76c9fcd77f7dd0441f8f7c3b
https://doi.org/10.1108/ijlm-08-2018-0216
https://doi.org/10.1108/ijlm-08-2018-0216
Autor:
Lisa Monahan, Jennifer A. Espinosa
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
U.S. retailers lose in excess of $350 billion in sales per year due to returns (Appriss 2017). The area of product returns continues to be an under-researched area, despite its significance to manufacturers and retailers (Yon Seo et al. 2015). To dat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::430f5b44af2e6158572dc3877d42cbf4
https://doi.org/10.1007/978-3-030-39165-2_257
https://doi.org/10.1007/978-3-030-39165-2_257
Publikováno v:
Journal of Product & Brand Management. 27:599-614
Purpose The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage with a casual-dini
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e80dda4dd34e49151269ed25f8a3ccb2
https://doi.org/10.1108/jpbm-10-2017-1610
https://doi.org/10.1108/jpbm-10-2017-1610
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Today’s as well as future young assistant marketing professors face growing pressures to publish their research in top-tier marketing journals quickly upon graduating from their doctorate program. A fundamental question that needs exploring is the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b5348bc81be6eea44776f1caa952a340
https://doi.org/10.1007/978-3-319-66023-3_121
https://doi.org/10.1007/978-3-319-66023-3_121
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ad46e501cacbb37b06d843a1f7888dd5
https://doi.org/10.1007/978-3-319-45596-9_233
https://doi.org/10.1007/978-3-319-45596-9_233