Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Lingrui Zhou"'
Publikováno v:
Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jan2023, Vol. 33 Issue 1, p107-114. 8p.
Autor:
Lingrui Zhou
Publikováno v:
Highlights in Science, Engineering and Technology. 31:60-63
In the era of information explosion, users are exposed to overwhelming visual stimuli daily. Unprocessed raw data are difficult to understand by the human brain. The business field has more data from more references than ever before. However, the inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56c14be2ff7c1b15caf0a412b8b19c23
https://doi.org/10.54097/hset.v31i.4813
https://doi.org/10.54097/hset.v31i.4813
Autor:
Brick, Danielle J.1 danielle.brick@unh.edu, Lingrui Zhou2, Chartrand, Tanya L.2, Fitzsimons, Gavan J.2
Publikováno v:
Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2022, Vol. 32 Issue 3, p387-405. 19p.
Publikováno v:
Journal of Consumer Psychology. 33:107-114
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::858b96044e55ecf62dac1e082dffde56
https://doi.org/10.1002/jcpy.1307
https://doi.org/10.1002/jcpy.1307
Publikováno v:
Journal of Marketing. 86:57-72
Consumers have grown increasingly skeptical of brands, leaving managers in a dire search for novel ways to connect. The authors suggest that focusing on one's relationships with competitors is a valuable, albeit unexpected, way for brands to do so. M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7eb00751bbdd3e1603c50bbea99ff913
https://doi.org/10.1177/00222429211053002
https://doi.org/10.1177/00222429211053002
Publikováno v:
Journal of Consumer Psychology. 32:387-405
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54f80fd78cba977346b40da9c8a05004
https://doi.org/10.1002/jcpy.1260
https://doi.org/10.1002/jcpy.1260
Publikováno v:
Harvard Business Review Digital Articles; 3/24/2022, p1-4, 4p
Publikováno v:
Marketing News. Winter2022, Vol. 56 Issue 1, p23-23. 1p. 1 Color Photograph.
Publikováno v:
Advances in Consumer Research. 2016, Vol. 44, p733-733. 1/5p.