Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Ling-Zhong Lin"'
Autor:
Tsuen-Ho Hsu, Ling-Zhong Lin
Publikováno v:
Mathematics, Vol 9, Iss 20, p 2565 (2021)
In the past, few studies have explored brand attachment and how to deliver the content of a strategic management program through brand experience. The purpose of this study is to construct an integrated model of consumer brand attachment and brand ex
Externí odkaz:
https://doaj.org/article/590097b595ea436284b691bfb2e21864
Autor:
Ling-Zhong Lin, 林凌仲
94
The creation of brand image has already been regarded as the chance of developing competitive advantage by the enterprises, especially in the complex consumer markets. The brand image will deeply affect consumers’ preference perceptions in
The creation of brand image has already been regarded as the chance of developing competitive advantage by the enterprises, especially in the complex consumer markets. The brand image will deeply affect consumers’ preference perceptions in
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/44073775277258323234
Autor:
Ling-Zhong Lin, Huery-Ren Yeh
Publikováno v:
Current Issues in Tourism. :1-15
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::221416ae6bb1593d526a4114441a2a12
https://doi.org/10.1080/13683500.2022.2084048
https://doi.org/10.1080/13683500.2022.2084048
Publikováno v:
Journal of Travel & Tourism Marketing. 35:461-478
Though previous research has developed an evaluation measurement for place attachment, it has ignored the interdependence of the criteria and subcriteria associated with that evaluation tool. Because it is challenging for researchers to digest the mu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65ea987604d6fb6e4324e25b2b30040a
https://doi.org/10.1080/10548408.2017.1363682
https://doi.org/10.1080/10548408.2017.1363682
Publikováno v:
Current Issues in Tourism. 22:1190-1215
This study aims to explain consumers’ expectations regarding the culture of temple streets and cultivates an identity system for local culture. The Kano model with fuzzy linguistic concepts was app...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ad0633fe02daae5612d6ee25129bc98
https://doi.org/10.1080/13683500.2017.1366435
https://doi.org/10.1080/13683500.2017.1366435
Publikováno v:
Total Quality Management & Business Excellence. 30:848-871
This study adopts a quality function deployment (QFD) model combining Keller’s brand knowledge to generate a brand revitalisation model for offering a remedy to cure and activate old and mature brands. To address the uncertainty and vagueness of co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97fe3b47a592fd40a493ceba8bd25892
https://doi.org/10.1080/14783363.2017.1343139
https://doi.org/10.1080/14783363.2017.1343139
Publikováno v:
Total Quality Management & Business Excellence. 30:1-30
Understanding the perceptions of the authenticity attributes of heritage attractions is important for tourism management because heritage attractions have traditionally been divided between those with a primary aim of providing entertainment and othe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e4a9b83e0babe0b73bc3bf809aee79b3
https://doi.org/10.1080/14783363.2016.1277141
https://doi.org/10.1080/14783363.2016.1277141
Autor:
Tsuen-Ho Hsu1 thhsu@nkfust.edu.tw, Ling-Zhong Lin2 ling@mail.kh.usc.edu.tw, Chih-Kwang Yang1 u9428910@nkfust.edu.tw
Publikováno v:
International Journal of Electronic Commerce Studies. 2015, Vol. 6 Issue 1, p69-85. 17p.
Publikováno v:
Tourism Management. 46:245-262
Recent studies show that hospitality and services can, if attractively designed, elicit positive responses from guests or customers. Although responses are individual and highly subjective, Fuzzy Quality Function Deployment (FQFD) may provide a compe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bac202980ffb2774d80e28e01d6145c2
https://doi.org/10.1016/j.tourman.2014.05.007
https://doi.org/10.1016/j.tourman.2014.05.007
Autor:
Ling-Zhong Lin, Huery-Ren Yeh
Publikováno v:
Current Issues in Tourism. 20:391-424
This study uses the means-end chain (MEC) approach with fuzzy conceptualization and incorporates Kano's model to elicit perceptions of nostalgic experiences and to explore preferences for Sung Chiang Battle Array (SCBA) cultural festivals. We provide
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::93e960f54eac26e44cf60609af0d50a3
https://doi.org/10.1080/13683500.2014.983055
https://doi.org/10.1080/13683500.2014.983055