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pro vyhledávání: '"Linfeng (Zenny) Wu"'
Publikováno v:
Cornell Hospitality Quarterly. 61:154-169
This study investigates and validates the reciprocal spillover effects model in the upward extensions of budget hotel brands to the midscale market. In particular, the relationships among the components of extended brand performance (i.e., quality, i
Publikováno v:
Cornell Hospitality Quarterly; May2020, Vol. 61 Issue 2, p154-169, 16p