Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Lindsay R.L. Larson"'
Autor:
Lindsay R.L. Larson, Hyunju Shin
Publikováno v:
European Journal of Marketing. 54:2013-2047
PurposeDisplaying a sense of humour provides various interpersonal benefits including reducing tension and promoting conflict resolution, but should a firm use humour in response to publicly viewable online customer complaints after a service failure
Publikováno v:
Journal of Consumer Affairs. 53:1456-1477
Autor:
Lindsay R.L. Larson, Hyunju Shin
Publikováno v:
Services Marketing Quarterly. 39:293-309
Every year, natural disasters such as hurricanes, tornados, wildfires, and floods occur around the world. However, scarce research has been conducted to understand customer reactions to these commo...
Autor:
Hyunju Shin, Lindsay R.L. Larson
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Despite humor’s promising ability to positively address customer complaints, little research has sought to investigate its role in recovering from service failure on social media. To address this research gap, this study investigates the role of hu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e5c0b3c5576db1a3ea4d6b2f8c18c3c8
https://doi.org/10.1007/978-3-030-02568-7_18
https://doi.org/10.1007/978-3-030-02568-7_18
Autor:
Dora E. Bock, Lindsay R.L. Larson
Publikováno v:
Journal of Services Marketing. 30:736-748
PurposeRecent evidence on consumer decision-making suggests that highly complex choice scenarios lead consumers to use simplistic decision heuristics, often resulting in suboptimal decision-making. This study aims to investigate the relationships amo
Publikováno v:
Academy of Management Learning & Education. 15:232-249
As evidenced by recent legislation and various forms of media attention, eradicating gender inequity in the workforce is of significant importance today. However, this interest in justice stands in...
Publikováno v:
Journal of Marketing Theory and Practice. 24:72-90
The millennial cohort has faced a unique environment that may have a lasting impact on the financial investment decisions they make as adults. A multimethod set of studies investigates how knowledge and risk interact to inform millennial retirement i
Autor:
Lindsay R.L. Larson, L. Trey Denton
Publikováno v:
Psychology & Marketing. 31:801-811
Suspicion regarding dishonest electronic word-of-mouth is a growing concern for consumers online. Individual consumers are occasionally seen acting as product review forum “watchdogs” within the websites they visit, posting vigilante comments aga
Autor:
Lindsay R.L. Larson
Publikováno v:
The International Journal of the Image. 2:199-210