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pro vyhledávání: '"Linden Dalecki"'
Autor:
Linden Dalecki
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 21:103-125
Purpose The purpose of this study is to provide a general review of the existing academic and practitioner literatures, pertaining to entrepreneurial selling with a view to articulate major entrepreneurial selling practices, patterns and principles t
Autor:
Linden Dalecki
Publikováno v:
Journal of Research in Marketing and Entrepreneurship. 18:14-26
PurposeThis paper aims to investigate how various sales personas interacted and played a role in the early growth of Ewing Kauffman’s Marion Laboratories in the 1950s.Design/methodology/approachThe approach taken is a variation of “retrodiagnosis
Autor:
Linden Dalecki
Publikováno v:
Young Consumers. 13:367-380
Purpose – This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent a
Autor:
Linden Dalecki
Publikováno v:
International Journal of Culture, Tourism and Hospitality Research. 5:364-375
PurposeThis paper is a companion piece to the short documentary Breakin' Away. The paper aims to touch on Texas b‐boy culture and tourism, the hip‐hop industry at large, book publishing, intra‐industry media‐synergy, the Hollywood film indust
Autor:
Linden Dalecki
Publikováno v:
International Journal of Culture, Tourism and Hospitality Research. 5:38-46
PurposeThe paper explores authentic places, personalities and products from a range of academic and professional frames.Design/methodology/approachAuthentic pop culture texts and tourist sites – and their associated web sites – are analyzed via t
Publikováno v:
Journalism Practice. 3:1-12
The low readability of news has often been attributed to production and format features, such as deadline pressures and news story organizational features. This study, however, puts the blame elsewhere. News stories written by nine high-profile journ