Market futures, future markets: research directions in the study of markets

Autor: Löbler, Helge, Kjellberg, Hans, Storbacka, Kaj, Akaka, Melissa, Chandler, Jennifer, Finch, John, Lindeman, Sara, Mason, Katy, McColl-Kennedy, Janet, Nenonen, Suvi

Publikováno v: Marketing Theory, 2012 June. 12(2):219-223

What do marketing scholars need to know about markets? The quote above places markets at the heart of marketing theory. Yet many commentators have lamented the scant attention paid to markets in marketing and argued for the need to better understand

Externí odkaz: https://ul.qucosa.de/id/qucosa%3A15286
https://ul.qucosa.de/api/qucosa%3A15286/attachment/ATT-0/

Bridging divergent institutional logics through intermediation practices

Autor: Levänen, Jarkko, Lindeman, Sara, Halme, Minna, Tervo, Matti, Lyytinen, Tatu

Funding Information: This research has been funded by Business Finland (New Global project) and the Academy of Finland (project number AKA/4/02.04.10/2016 ). Publisher Copyright: © 2021 The Author(s) Poverty reduction is critical for global socio-po

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______661::20398e2f2e95bb1486b4ccde441ef662
https://aaltodoc.aalto.fi/handle/123456789/112799

Frugal innovation process:Comparing between grassroots and elite contexts

Autor: Hossain, Mokter, Levänen, Jarkko, Lindeman, Sara, Wierenga, Marleen

Publikováno v: Hossain, M, Levänen, J, Lindeman, S & Wierenga, M 2017, Frugal innovation process : Comparing between grassroots and elite contexts . in 2017 R &D Management Conference . R &D Management Conference 2017, Leuven, Belgium, 01/07/2017 .

The objective of this paper is to understand the processes of the development of frugal innovation with an entrepreneurial spirit. The contributions of this study are twofold. First, we explore, compare, and contrast two very different contexts - gra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::bcce396a6d0bb15cdc6755f2ff58ada8
https://vbn.aau.dk/da/publications/c662f082-b06a-44eb-a932-d4da2fc76229

Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations.

Autor: Halme, Minna¹, Lindeman, Sara², Linna, Paula¹

Publikováno v: Journal of Management Studies (John Wiley & Sons, Inc.). Jun2012, Vol. 49 Issue 4, p743-784. 42p. 2 Diagrams, 3 Charts.

Market futures, future markets: research directions in the study of markets

Autor: Löbler, Helge, Kjellberg, Hans, Storbacka, Kaj, Akaka, Melissa, Chandler, Jennifer, Finch, John, Lindeman, Sara, Mason, Katy, McColl-Kennedy, Janet, Nenonen, Suvi

Publikováno v: Marketing Theory, 2012 June; Vol. 12, No. 2, pp. 219-223

What do marketing scholars need to know about markets? The quote above places markets at the heart of marketing theory. Yet many commentators have lamented the scant attention paid to markets in marketing and argued for the need to better understand

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______4178::c995ec19bce99fa57294506705c6fb1a
https://ul.qucosa.de/id/qucosa:15286