Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Linda W. Lee"'
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea903810221d86925285dcef510dfeee
https://doi.org/10.1007/978-3-030-95346-1_177
https://doi.org/10.1007/978-3-030-95346-1_177
Guided group activities, where tourists consume with other tourists, are common and important. Although the tourism and services literature suggests customer-employee rapport impacts customer satisfaction, the composition and impact of tourist-touris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5af48281beffbfcd125eba7105581d60
https://irep.ntu.ac.uk/id/eprint/43060/7/1445575_a2027_Lee.pdf
https://irep.ntu.ac.uk/id/eprint/43060/7/1445575_a2027_Lee.pdf
Publikováno v:
Journal of Product & Brand Management. 29:199-208
Purpose This article explores how employees can perceive and be impacted by the fakeness of their company slogans. Design/methodology/approach This conceptual study draws on the established literature on company slogans, employee audiences, and fake
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b572783ab9d9a985ecafcacaa238e0d8
https://doi.org/10.1108/jpbm-12-2018-2147
https://doi.org/10.1108/jpbm-12-2018-2147
Publikováno v:
Business Horizons, 63, 135-146
Business Horizons, 63, 2, pp. 135-146
Business Horizons, 63, 2, pp. 135-146
Item does not contain fulltext Although manipulations of visual and auditory media are as old as the media themselves, the recent entrance of deepfakes has marked a turning point in the creation of fake content. Powered by latest technological advanc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1b8c84ec38819b5e5757400c13142f91
http://hdl.handle.net/11385/202232
http://hdl.handle.net/11385/202232
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
This interdisciplinary study combines insights from attachment theory, services research, and organizational management to investigate how a Chinese restaurant chain creates a strong service climate by satisfying emotional attachment needs of low-ski
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9d6d0fe44aa0dc17ff30161d3babb11
https://doi.org/10.1007/978-3-030-42545-6_55
https://doi.org/10.1007/978-3-030-42545-6_55
Purpose The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) appro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0449fd1464c0f27f06c03a6f14be93b2
https://irep.ntu.ac.uk/id/eprint/37891/1/15029_Lee.pdf
https://irep.ntu.ac.uk/id/eprint/37891/1/15029_Lee.pdf
Autor:
Bianca M Sirbu, Sarah J Lachmayer, Verena Wülfing, Lara M Marten, Katie E Clarkson, Linda W Lee, Liliana Gheorghiu, Lee Zou, Simon N Powell, Jochen Dahm-Daphi, Henning Willers
Publikováno v:
PLoS ONE, Vol 6, Iss 8, p e23053 (2011)
Homologous recombination (HR) is required for the restart of collapsed DNA replication forks and error-free repair of DNA double-strand breaks (DSB). However, unscheduled or hyperactive HR may lead to genomic instability and promote cancer developmen
Externí odkaz:
https://doaj.org/article/120f1d6864584360a2abd10d9302e96a
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This study explores the impact that customer-to-customer interaction has on how customers experience a group service encounter and what firms can do to encourage positive and prevent negative interaction. Group service encounters are common in many s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa427c3a606e4ca98562ec54744e5954
https://doi.org/10.1007/978-3-030-02568-7_156
https://doi.org/10.1007/978-3-030-02568-7_156
Autor:
Benoît Lecat, Anne Lena Wegmann, Jashim Khan, Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis, Vicky Katsoni, Marianne McGarry Wolf, Jean-Eric Pelet, Androniki Kavoura
Purpose This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5da086d2fca9850715a882149091f62a
https://irep.ntu.ac.uk/id/eprint/33435/1/PubSub9705_Lee.pdf
https://irep.ntu.ac.uk/id/eprint/33435/1/PubSub9705_Lee.pdf
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Group service encounters, when multiple customers are intentionally batched and involved in the delivery and consumption of a service, are common in tourism and hospitality, recreation, and education. In such service settings, customers will accept,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ae7c32c628742a66e04d47b445451c0
https://doi.org/10.1007/978-3-319-66023-3_167
https://doi.org/10.1007/978-3-319-66023-3_167