Zobrazeno 1 - 10 of 32 pro vyhledávání: '"Linda Tuncay Zayer"'
1
Self-presentation and gender on social media: an exploration of the expression of 'authentic selves'
Autor: Klaudia Kondakciu, Melissa Souto, Linda Tuncay Zayer
Publikováno v: Qualitative Market Research: An International Journal. 25:80-99
Purpose In response to calls for more research on gender(s) in digital contexts, this paper aims to ask, how do individuals engage in self-presentation of their gender identities on social media? Design/methodology/approach Using a multi-method quali
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8939ce7b1d5f24447138ff585c76d910
https://doi.org/10.1108/qmr-03-2021-0039
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6
Storytelling beyond the ivory tower
Autor: Linda Tuncay Zayer
Publikováno v: Journal of Marketing Management. 37:382-386
Much has been written about the roles that marketing and consumer research academics can play in communities, in business, in legal and public policy, and with regard to consumer welfare. However, ...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ebcdfebd689b60ab684f48f38ad4d513
https://doi.org/10.1080/0267257x.2020.1831798
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7
Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity
Autor: Özlem Hesapci Karaca, Linda Tuncay Zayer, Catherine A. Coleman
Publikováno v: Journal of Macromarketing. 40:510-527
Advertisers face longstanding challenges—perhaps more acute under shifting cultural and gender forces such as the global #metoo movement—in creating gendered messages. This research builds on work at the intersection of gender, advertising and in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8f6b1c78c16a23755cd76adbf555876c
https://doi.org/10.1177/0276146720948953
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9
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
Autor: Pilar Castro-González, Linda Tuncay Zayer, Mary Ann McGrath
Publikováno v: European Journal of Marketing. 54:238-260
PurposeConversations surrounding gender are sweeping the globe as the voices and lived experiences of people are being heard and shared at unprecedented rates. Discourses about gender in advertising are embedded in cultural narratives and legitimatiz
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::41b843c57edffe3c555977ac0a2c2b57
https://doi.org/10.1108/ejm-07-2018-0502
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10
The TCR perspective of gender: moving from critical theory to an activism-praxis orientation
Autor: Catherine A. Coleman, Wendy Hein, Linda Tuncay Zayer, Jon Littlefield, Laurel Steinfield
Publikováno v: Handbook of Research on Gender and Marketing. :186-210
Applying a transformative consumer research (TCR) perspective urges scholars to adopt a critical praxis. In this chapter we explore what a TCR approach entails and how the proposed Transformative Gender Justice Framework is well suited to help practi
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6aa36286fa376ef0b8e87a4d2d38c6c7
https://doi.org/10.4337/9781788115384.00013
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