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pro vyhledávání: '"Linda Susan Mathew"'
Autor:
Linda Susan Mathew, Panicker Sunita
The aim of the study was to understand the effect of brand elements on brand equity creation. Band equity consists mainly of all different product or service aspects that distinguish a company or brand from its competitors. This research mainly focus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71fd98d57e701c3efcd8841766226952
Publikováno v:
Entrepreneurship and Development in South Asia: Longitudinal Narratives ISBN: 9789811062971
The superimposition of Darwinian principles to the growth and evolution of small and medium enterprises (SMEs) could provide an analogy that could be used to explain the limits, barriers and catalysts to their growth and evolution. The theory of evol
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65756340ccc5237c79330aebd43342cd
https://doi.org/10.1007/978-981-10-6298-8_17
https://doi.org/10.1007/978-981-10-6298-8_17
Publikováno v:
Asian Journal of Management. 11:266
The impact of COVID 19 on the Kerala economy is far beyond the mitigation efforts and almost all the sectors are affected adversely even though the state has an upper hand in fighting the virus and preventing its transmission. COVID-19 is proving to