Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Linda M. Orr"'
Publikováno v:
Journal of Business Research. 64:1074-1081
Using the theoretical foundations of the resource-based view of the firm, this study develops and measures marketing employee development capabilities and investigates how it moderates the relationships between brand and customer relationship managem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e28441ef8c333d8834af4dc2d38d7f6
https://doi.org/10.1016/j.jbusres.2010.11.003
https://doi.org/10.1016/j.jbusres.2010.11.003
Publikováno v:
Journal of the Academy of Marketing Science. 39:736-756
Evidence within the marketing literature has shown that marketing capabilities are important drivers of firm performance. However, very little is known about how firms improve their marketing capabilities via the embedding of new market knowledge. Or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::61a37be08a9d1ff6d3bf7dddd97be208
https://doi.org/10.1007/s11747-010-0228-z
https://doi.org/10.1007/s11747-010-0228-z
Publikováno v:
Journal of Business Ethics. 95:239-257
The use of technology in marketing has become an increasingly important competitive tool in developing and maintaining efficient and productive customer relationships. However, the ethics of using this technology has received little attention. This s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e640fd57c85d17d852c109e6a06e716a
https://doi.org/10.1007/s10551-009-0357-9
https://doi.org/10.1007/s10551-009-0357-9
Autor:
Linda M. Orr, Dave J. Orr
Redundant employees. Storerooms full of extra stock'in case we need it.'Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it
Publikováno v:
Journal of Business Research. 60:1198-1205
Sales technology has had a major impact on the efficiency, effectiveness, and relationship building processes between the organization, manager, salesperson, and ultimately, the customer. However, this technology may generate ethical issues for these
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a25205924d79e17000fc81b31d1b3751
https://doi.org/10.1016/j.jbusres.2007.04.007
https://doi.org/10.1016/j.jbusres.2007.04.007
Autor:
Gregory M. Rose, Linda M. Orr
Publikováno v:
Psychology and Marketing. 24:743-761
This paper develops a scale to explore the symbolic meanings of money. Individual differences in the meanings and uses of money represent a fundamental issue in marketing, potentially influencing a wide variety of behaviors. Four dimensions were foun
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd08e280d8ffe93dee34761119bd2199
https://doi.org/10.1002/mar.20182
https://doi.org/10.1002/mar.20182
Autor:
Linda M. Orr, Dave J. Orr
When to Hire—or Not Hire—a Consultant:Getting Your Money's Worth from Consulting Relationships is a hands-on, practical guide for anyone thinking about hiring a consultant to set strategy, solve problems, increase profits or revenue, develop new
Autor:
Linda M. Orr, Dave J. Orr
Publikováno v:
Eliminating Waste in Business ISBN: 9781430260882
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3eb3c879b2b72a6961da338b999db561
https://doi.org/10.1007/978-1-4302-6089-9_4
https://doi.org/10.1007/978-1-4302-6089-9_4
Autor:
Linda M. Orr, Dave J. Orr
Publikováno v:
Eliminating Waste in Business ISBN: 9781430260882
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b0864b58332bd2d1d6ae4500f653272c
https://doi.org/10.1007/978-1-4302-6089-9_8
https://doi.org/10.1007/978-1-4302-6089-9_8
Autor:
Linda M. Orr, Dave J. Orr
Publikováno v:
Eliminating Waste in Business ISBN: 9781430260882
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca7862dadb5a4ac9b67487e2f123f31c
https://doi.org/10.1007/978-1-4302-6089-9_3
https://doi.org/10.1007/978-1-4302-6089-9_3