Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Linda L. Price"'
Autor:
Linda L. Price
Publikováno v:
AMS Review. 12:162-167
Autor:
Amanda Ann Garrison, Linda L. Price
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e97f39a64e3b50d60d10cb16d50d322
https://doi.org/10.1007/978-3-031-24687-6_17
https://doi.org/10.1007/978-3-031-24687-6_17
Autor:
Margaret C Campbell, Linda L Price
Publikováno v:
Journal of Consumer Research. 48:517-526
The purpose of our conceptual introduction is to theorize how brands will continue to be relevant in the future marketplace. We identify three themes that emerge in this special issue that offer intriguing directions for future exploration and manage
Publikováno v:
Journal of Consumer Research. 49:229-251
Repair is an overlooked but important aspect of consumer behavior with implications for the social and environmental sustainability of consumption. This ethnographic study examines the interplay of repair and consumption by analyzing when and how con
Publikováno v:
Journal of International Marketing. 29:45-61
This research situates the fresh start mindset—the consumer belief that people can make a new start, get a new beginning, and chart a new course in life—within the neoliberal global milieu and examines the fresh start mindset cross-nationally and
Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices
Publikováno v:
Journal of Retailing. 96:9-24
Consumer journeys offers a powerful metaphor that has inspired diverse strategic frameworks to aid retailers in managing and designing customer experiences. Absent from existing frameworks, however, is a clear understanding of the journeys consumers
Publikováno v:
Journal of Public Policy & Marketing. 41:211-212
Publikováno v:
Journal of Consumer Marketing, 2015, Vol. 32, Issue 5.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-08-2015-042
Autor:
Linda L. Price, Rebecca Hamilton
Publikováno v:
Journal of the Academy of Marketing Science. 47:187-191
Publikováno v:
Journal of Consumer Research
The Journal of Consumer Research
The Journal of Consumer Research
The COVID-19 pandemic and the accompanying economic downturn have dramatically impacted the lives of consumers around the world. From a conceptual perspective, such health and economic threats can severely disrupt consumers’ sense of ontological se