Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Linda J. Robinson"'
Publikováno v:
International Journal of Consumer Studies. 47:434-450
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3734763515405e6b52e15498f8cbd80e
https://doi.org/10.1111/ijcs.12864
https://doi.org/10.1111/ijcs.12864
Publikováno v:
Journal of Strategic Marketing. 31:370-402
Defined as a customer’s unfavourable thoughts, emotions and behaviours towards a brand/firm, negative customer engagement is viewed as a complex construct, particularly its cognitive dimension. Thi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c67b35f5a2532b5344969a4a86bddb4f
https://doi.org/10.1080/0965254x.2021.1919180
https://doi.org/10.1080/0965254x.2021.1919180
Publikováno v:
Journal of Consumer Behaviour. 19:171-181
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c97f2fa7acfe5608540bc0ced05f3e09
https://doi.org/10.1002/cb.1802
https://doi.org/10.1002/cb.1802
Publikováno v:
Journal of Services Marketing. 34:117-135
PurposeUnderstanding negative customer engagement is important as it is argued that negative information has a stronger impact on a customer’s brand perception and purchase decision than that of positive information. Hence, this paper aims to propo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0791fc036ac90bf55585e2c76447a44
https://doi.org/10.1108/jsm-02-2019-0050
https://doi.org/10.1108/jsm-02-2019-0050
Publikováno v:
Studies in Higher Education. 45:808-818
University choice is a high-risk decision for prospective students which requires substantial effort to evaluate a range of choice factors. Understanding this complex process is a crucial task for ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::90951d5a947ae32d60ad24bf177fea43
https://doi.org/10.1080/03075079.2018.1564259
https://doi.org/10.1080/03075079.2018.1564259
Publikováno v:
Journal of Higher Education Policy and Management. 41:18-34
Universities are increasingly utilising social media for student recruitment, the most highly used channel for prospective students. However, research on information gathering and electronic word-o...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e6f9d2166fa1072a77ca79d85e6d896
https://doi.org/10.1080/1360080x.2018.1538595
https://doi.org/10.1080/1360080x.2018.1538595
Publikováno v:
Journal of Business Research. 86:479-489
We explore the role of the extended family on family decision-making in the context of a high-involvement purchase decision in an emerging economy. Adopting a grounded theory approach, we conducted 33 in-depth interviews with 11 families across Vietn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1f125e20e56dc49e937fe42049e975e5
https://doi.org/10.1016/j.jbusres.2017.09.003
https://doi.org/10.1016/j.jbusres.2017.09.003
Publikováno v:
Marketing Intelligence & Planning. 36:440-454
PurposeWord-of-mouth (WOM) literature has identified the roles of source and message in WOM influence, but the relationship between them is yet to be investigated. The purpose of this paper is to explore this relationship by examining the mediation o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ac78185486d7583f0d211d896f2535d1
https://doi.org/10.1108/mip-10-2017-0249
https://doi.org/10.1108/mip-10-2017-0249
Autor:
Tania Bucic, Linda J. Robinson
Publikováno v:
Journal of Strategic Marketing. 25:164-177
Both cognitive engagement and motivational engagement play important roles in academic performance. Grounded in goal theory, this study examines whether educators can tailor their pedagogical approaches to engage students from a motivational perspect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b135010dcdb6e14b87d6222279d7fbd
https://doi.org/10.1080/0965254x.2016.1182579
https://doi.org/10.1080/0965254x.2016.1182579
Publikováno v:
Journal of Women & Aging. 26:280-297
The transition into retirement is an important life phase that presents significant challenges in respect to well-being, lifestyle, and consumption choices. This article examines the consumption context of housing after retirement, in particular for
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d68df4c1cda9a7faa5e3f0f238f89791
https://doi.org/10.1080/08952841.2014.889447
https://doi.org/10.1080/08952841.2014.889447