Zobrazeno 1 - 10
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pro vyhledávání: '"Linda Hui Shi"'
'The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 add
Autor:
Linda Hui Shi1 lshi@uvic.ca, Gao, Tao (Tony)2 tao_gao@uml.edu
Publikováno v:
Journal of International Marketing. Jun2016, Vol. 24 Issue 2, p1-21. 21p. 3 Diagrams, 5 Charts.
Publikováno v:
AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p626-628. 3p.
Publikováno v:
Journal of Marketing Management. 37:1459-1489
Inconspicuous luxury consumption is increasing compared with traditional conspicuous luxury consumption. Thus, properly conceptualising and empirically operationalising inconspicuousness are import...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6e846bff0e9a820b2d057e66cae10eb
https://doi.org/10.1080/0267257x.2021.1913214
https://doi.org/10.1080/0267257x.2021.1913214
Publikováno v:
Advances in Theory and Practice of Emerging Markets ISBN: 9783030876203
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15b843c9d25163883cd0e56c5bb27727
https://doi.org/10.1007/978-3-030-87621-0_8
https://doi.org/10.1007/978-3-030-87621-0_8
Publikováno v:
Advances in Theory and Practice of Emerging Markets ISBN: 9783030876203
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b493ee4b4db0f32bbf13f42a128d779
https://doi.org/10.1007/978-3-030-87621-0_10
https://doi.org/10.1007/978-3-030-87621-0_10
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36:306-321
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0fa307af407309f6add45b750bde482
https://doi.org/10.1002/cjas.1501
https://doi.org/10.1002/cjas.1501
Publikováno v:
Business Horizons. 61:229-237
Imitation goods are widely spread throughout the global business world. Shanzhai imitation ( ) represents a type of imitation that mimics the original brand through surface or functional similarities but often provides enhanced or innovative features
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a7f8e3960c888268e3a592ad5412c91
https://doi.org/10.1016/j.bushor.2017.11.009
https://doi.org/10.1016/j.bushor.2017.11.009
Publikováno v:
Journal of Business Research. 78:285-293
Transferring a quantity of credible knowledge is a key competitive advantage for vertical relationships in an emerging economy. Distinct from extant research focused on the relational performance of and opportunism in channel relationships or knowled
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f01b30d53e661907053aafe674065df0
https://doi.org/10.1016/j.jbusres.2016.12.024
https://doi.org/10.1016/j.jbusres.2016.12.024
Autor:
Tao Gao, Linda Hui Shi
Publikováno v:
Journal of International Marketing. 24:1-21
Although many multinational companies have instituted global account management (GAM) programs to coordinate selling activities to better serve and retain their key global customers, evidence of the effectiveness of their GAM coordination efforts is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a13f5874cdcf65921ca0e89b9173832
https://doi.org/10.1509/jim.15.0103
https://doi.org/10.1509/jim.15.0103