Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Linda E. Couwenberg"'
Publikováno v:
Frontiers in Neuroscience, Vol 14 (2020)
When asked to select several options at once, people tend to choose a greater diversity of items than when they are asked to make these selections one at a time. Using functional magnetic resonance imaging (fMRI), we provide novel insight into the ne
Externí odkaz:
https://doaj.org/article/b7881b1f3c3443b0b346988fe401d701
Autor:
Maarten A. S. Boksem, Linda E. Couwenberg, Roeland C. Dietvorst, Ale Smidts, Loek Worm, Willem Verbeke
Publikováno v:
International Journal of Research in Marketing, 34(2), 355-366. Elsevier
Despite the large body of research that has investigated the effect of ad appeals of television advertisements on consumers' internal responses and behavior, our understanding of how different ad appeals are processed remains limited. Complementing e