Zobrazeno 1 - 10
of 48
pro vyhledávání: '"Lina Pilelienė"'
Autor:
Ahmed H. Alsharif, Lina Pilelienė
Publikováno v:
Baltic Journal of Economic Studies, Vol 9, Iss 5, Pp 1-12 (2023)
The fields of consumer neuroscience, neuromarketing, human behaviour, and human hormones (such as dopamine, serotonin, oxytocin, and endorphins) have been widely studied. However, it is noteworthy that despite the considerable attention directed towa
Externí odkaz:
https://doaj.org/article/d45ba85ae4ba49e0a6ec7230699ce4a4
Publikováno v:
Scientific Annals of Economics and Business, Vol 70, Iss 3, Pp 459-472 (2023)
The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To achieve this aim, we adopted the Preferred Reporting Items for Syste
Externí odkaz:
https://doaj.org/article/f08f0d1a2494432092aad50495266974
Publikováno v:
Scientific Annals of Economics and Business, Vol 69, Iss 3, Pp 393-415 (2022)
Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research t
Externí odkaz:
https://doaj.org/article/8db70d53115e444f9d2ecc4d61a185d2
Publikováno v:
Baltic Journal of Economic Studies, Vol 8, Iss 5 (2022)
Neuromarketing (NM) is a relatively new area of marketing that involves innovative technological changes in the marketing research process and the tools and methods used. Considering the novelty of the domain, the subject of the study is chosen to be
Externí odkaz:
https://doaj.org/article/e66e37bb9c99404a8739435d6ba405e1
Autor:
Lina Pilelienė, Vilma Tamulienė
Publikováno v:
Journal of Entrepreneurship, Management and Innovation, Vol 17, Iss 1, Pp 269-299 (2021)
Purpose: The paper analyzes consumer attitudes and related behavior towards organic products and determines the factors affecting consumer attitudes towards organic products andLithuanian consumers' choices. Methodology: Previous scientific works are
Externí odkaz:
https://doaj.org/article/afee49f226484d5b81f68f3d889e9d4b
Publikováno v:
Baltic Journal of Economic Studies, Vol 5, Iss 4, Pp 17-24 (2019)
As the importance of tourism managements is becoming recognized worldwide, many scholars start talking about tourist satisfaction as the main driver of the tourism sector. Satisfaction measurement and determination of its antecedents has become a fie
Externí odkaz:
https://doaj.org/article/c04a9d93616c48849322b68d817e9aa6
Publikováno v:
Economic Review, Vol XVII, Iss 01, Pp 63-76 (2019)
Contemporary global environment leads to a situation when citizens of many countries emigrate to search for better carriers, education, or life opportunities. However, a relation- ship with the homeland and the families left is often kept even afte
Externí odkaz:
https://doaj.org/article/7305dd9e2b5b4715927d4c783d6ed618
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 3, Iss 8, Pp 489-501 (2016)
The main mechanism of market economy – competition – has forced organizations to search factors influencing advertising effectiveness. Relying on the maxim “unseen – unsold”, the visual impression of advertising becomes crucially important.
Externí odkaz:
https://doaj.org/article/e301f5ddc3434229869c96aa5aee0b9e
Publikováno v:
Tourism & Management Studies, Vol 12, Iss 1, Pp 53-59 (2016)
This paper analyzes the differences between customer satisfaction in the catering industry in two different countries: Lithuania and Portugal. The adjusted European Customer Satisfaction Index is applied for the measurement of the customer satisfa
Externí odkaz:
https://doaj.org/article/0365640d841c47f1a7f98163db90e97e
Publikováno v:
International Journal of Management, Accounting and Economics, Vol 2, Iss 8, Pp 810-822 (2015)
This article contributes to the revelation of a relevant and complex problem of the selection of advertising spokesperson while answering the research question, which lays a foundation of the scientific problem: how to choose a spokesperson for adver
Externí odkaz:
https://doaj.org/article/9bdc923f677b4e3199b8a520c78af946