Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Limon, Yonca"'
Publikováno v:
Journal of International Marketing. 2009, Vol. 17 Issue 1, p30-57. 28p. 1 Color Photograph, 7 Charts.
Publikováno v:
In Journal of Business Research 2010 63(11):1202-1208
Autor:
Limon, Yonca
A human face reveals a wide range of information to the observer. It can tell about the mood, and intention, but it can also serve as a cue for the characterization of a person. In order describe a person there are other means apart from the face whi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::40534bab937c103872d27b8b0effeb4f
http://macau.uni-kiel.de/receive/dissertation_diss_00005757
http://macau.uni-kiel.de/receive/dissertation_diss_00005757
Autor:
Limon, Yonca1 ylimon@ae.uni-kiel.de, Reimann, Martin2 mreimann@stanford.edu, Orth, Ulrich R.1 uorth@ae.uni-kiel.de
Publikováno v:
NeuroPsychoEconomics Conference Proceedings. 2008, p25-25. 1p.
Publikováno v:
Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World; 2017, p416-416, 1p
Autor:
Wentzel, Franziska, Bogomolova, Svetlana, Limon, Yonca, Australian & New Zealand Marketing Academy Conference Perth, Australia 28-30 November 2011
Priming, a subtle nudge of consumer responses through prior exposure to the same or similar stimuli, is claimed to be an important tool for marketers. It can shift consumer preferences at the point of purchase. Yet, most priming research has been con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::108e876619bbd52dae0ea2d45c6366f9
https://hdl.handle.net/1959.8/129222
https://hdl.handle.net/1959.8/129222