Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Limeng Chai"'
Publikováno v:
International Journal of Human–Computer Interaction. :1-11
Autor:
Limeng Chai, Yicheng Wang
Publikováno v:
Sustainability; Volume 14; Issue 21; Pages: 14114
BOPS (Buy Online, Pick up in Store) is a popular channel strategy that plays an important role in promoting the sustainable development of omni-channel retailing. Focusing on consumer’s sustainable usage intention of BOPS service, this paper uses a
Publikováno v:
International Journal of Production Research. 59:5578-5591
We use hotelling model to analyse store brands as a strategy for B&M (brick-and-mortar) retailers to combat showrooming. We investigate how national-brand product mismatch and store-brand awareness...
Publikováno v:
International Transactions in Operational Research. 28:1978-2001