Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Limeira Magalhães, Yuri"'
Autor:
Limeira Magalhães, Yuri1 yurilimeira@gmail.com, Teixeira de Carvalho, Diana Lucia1 dltc.ufpb@gmail.com
Publikováno v:
Revista de Empreendedorismo e Gestão de Pequenas Empresas. Sep-Dec2020, Vol. 9 Issue 4, p695-717. 23p.
Publikováno v:
REGEPE Entrepreneurship and Small Business Journal; Vol. 9 No. 4 (2020): Sept./Dec.; 695-717
REGEPE Entrepreneurship and Small Business Journal; Vol. 9 Núm. 4 (2020): sept./dic.; 695-717
REGEPE Entrepreneurship and Small Business Journal; v. 9 n. 4 (2020): set./dez.; 695-717
REGEPE Entrepreneurship and Small Business Journal; Vol. 9 Núm. 4 (2020): sept./dic.; 695-717
REGEPE Entrepreneurship and Small Business Journal; v. 9 n. 4 (2020): set./dez.; 695-717
Objective of the study: to provide a discussion on marketing decisions, in an ecotourism context, with the product being a trip to Ilha da Restinga.Methodology/approach: the case was built based on interviews with the protagonists and participant obs