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Publikováno v:
International Journal of Marketing Studies. 10:28
This research examines the perception of customers towards sex appeal advertising. Effect of sex appeal advertising has to be measure in terms of ABC model of attitude, which are affective, behavioural and cognitive. Through the sex appeal advertisin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a632b87e09ec6dd0361c784cff6cafe0
https://doi.org/10.5539/ijms.v10n2p28
https://doi.org/10.5539/ijms.v10n2p28
Autor:
Mohamed Hussin, Nur Atikah1, Othman, Azizah2 azeezah@usm.my, Bono, Suzanna Awang1, Syed Jamaluddin, Sharifah Suraya1, Lim May Yee3, Kuah Ee Woon2
Publikováno v:
Malaysian Journal of Medicine & Health Sciences. 2024 Supplement, Vol. 20, p111-117. 7p.