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Publikováno v:
Journal of Consumer Marketing. 20:10-27
Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet to expand their reach, improve customer service and develop and maintai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e4fd871abfba695d0276bce72fae429
https://doi.org/10.1108/07363760310456928
https://doi.org/10.1108/07363760310456928
Autor:
Xia Yang, Ahmed, Zafar U., Ghingold, Morry, Boon, Goh Sock, Thain Su Mei, Goh Sock, Lim Lee Hwa
Publikováno v:
Journal of Consumer Marketing; 2003, Vol. 20 Issue 1, p10-27, 18p, 5 Diagrams