Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Lily PURWIANTI"'
Publikováno v:
Expert Journal of Marketing, Vol 12, Iss 1, Pp 33-45 (2024)
In the midst of increasing competition in the healthcare industry, healthcare facilities must remain connected with customers. The sample in this study consists of customers in occupational health clinics located in Batam City. The study aims to anal
Externí odkaz:
https://doaj.org/article/4d0997eca762413fb1e3013eb7e1577b
Publikováno v:
Sketsa Bisnis, Vol 11, Iss 1 (2024)
Abstract Impulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that
Externí odkaz:
https://doaj.org/article/974c49a095364d15b572934449c4286d
Autor:
Lily Purwianti, R Iqratul Iman
Publikováno v:
Jurnal Social Economic of Agriculture, Vol 12, Iss 2, Pp 144-156 (2023)
Healthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so
Externí odkaz:
https://doaj.org/article/4d71fa1f3dd7462bbefab80ee96ca256
Autor:
Lily Purwianti
Publikováno v:
Ekuitas: Jurnal Ekonomi dan Keuangan, Vol 7, Iss 2 (2023)
Pandemi COVID-19 ini mempunyai berpengaruh yang sangat besar bagi sektor pariwisata, terutama untuk usaha hotel. Ini merupakan tantangan yang besar bagi pelaku industri perhotelan di Indonesia, untuk dapat terus bertahan di tengah pandemi. Terjadinya
Externí odkaz:
https://doaj.org/article/ec31f41c454e4ce1ae6da90eed53f74a
Autor:
Lily Purwianti
Publikováno v:
Jurnal Ilmiah Bisnis dan Ekonomi Asia, Vol 15, Iss 2 (2021)
Tujuan penelitian ini adalah untuk menganalisis pengaruh market orientation, entrepreneurial orientation terhadap kinerja perusahaan melaui absorptive capacity. Penelitian ini dilakukan pada pada Hotel Non Bintang di Kepulauan Riau. Metode analisis d
Externí odkaz:
https://doaj.org/article/ba16d3694ef240009f1a048ee309a6ec
Autor:
null Viona Daisy, null Lily Purwianti
Publikováno v:
JWM (JURNAL WAWASAN MANAJEMEN). 11:60-72
This study aims to determine the effect of source credibility, source attractiveness, and e-WOM on influencer loyalty and purchase intention through trust in beauty influencers. The population in this study are users of social media such as youtube,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dccf22ce431eb10922c7fd3cbe66bcfe
https://doi.org/10.20527/jwm.v11i1.230
https://doi.org/10.20527/jwm.v11i1.230
Autor:
Marcelina Victoria, Lily Purwianti
Publikováno v:
Jurnal Pengabdian Masyarakat Akademisi. 1:60-66
Di tengah masyarakat, saat ini perkembangan bisnis di Indonesia cukup terbilang sangat pesat khususnya bidang kuliner. Potensi bisnis kuliner dapat dilakukan di pasar tradisional, pinggir jalan hingga restoran modern. Selain dapat dilakukan secara ko
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bd7fc6e45115ada54bbbfb701cfe759d
https://doi.org/10.54099/jpma.v1i4.386
https://doi.org/10.54099/jpma.v1i4.386
Autor:
Steven Tay, Lily Purwianti
Publikováno v:
JWM (JURNAL WAWASAN MANAJEMEN). 10:95-106
The research implemented aims to determine the effect of social media marketing activities with the dimensions of entertainment, interaction, customization, trendiness and ewom on purchase intentions through the mediation of brand image on sports sho
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0499ae17c3058370f1286b06b73c1991
https://doi.org/10.20527/jwm.v10i2.204
https://doi.org/10.20527/jwm.v10i2.204
Autor:
Lily Purwianti
Publikováno v:
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW; Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022; 281-287
Indonesia is a country with the largest population of Muslims, so the use of halal products is an opportunity for halal product producers. This study aims to examine the effect of Halal Awareness and e-WOM on the intention to buy halal cosmetics and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5538895f956c14fd2faa265d4acf6581
https://online-journal.unja.ac.id/jbsmr/article/view/17693
https://online-journal.unja.ac.id/jbsmr/article/view/17693
Autor:
Lily Purwianti, Lidya Siska Khoviati
Publikováno v:
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW; Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021; 154-158
The purpose of this study was to analyze the effect of service recovery variables consisting of distributive justice, procedural justice and interactional justice on customer loyalty with satisfaction and WOM as a mediating variable in star hotels in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2cee2ce43b7e627a2cd50dea802382a
https://doi.org/10.22437/jbsmr.v4i2.12524
https://doi.org/10.22437/jbsmr.v4i2.12524