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pro vyhledávání: '"Liljenberg, Caroline"'
Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______681::df82861aa49b0131656f0d6e53f794ba
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53764
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53764
Background: To understand the consumers’ motivation to write online reviews is of importance, especially for companies since a large number of reviews have a positive influence on sales. Previous research has been done regarding what motivate consu
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44501
Autor:
Saraste, Helena, Sedvall, Maria, Seldén, Anders, Falkenborn, Ingrid, Hellström, Marie, Nordström, Peter, Persson, Gert, Henoch, Maria, Liljenberg, Caroline, Fagerkvist, Bo, Sjökvist, Lars, Westergren, Viveka, Wienreich, Carl, Glennsten, Agneta, Wrede, Helene, Hellerstedt, Samy, Åkesson, Jan Åke, Forsblom, Peter, Tabjerg, Ulf, Bremström, Catarina, Möller, Niels, Rosengård, Lisa, Heimann, Ingela
I denna rapport presenteras sammanfattningar från de projektarbeten som genomförts inom ramen för uppdragsutbildningen Behörighetsutbildning i försäkringsmedicin, vid Sahlgrenska akademin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1149::93a7ed51914d4a56a5f046f497a6524a