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pro vyhledávání: '"Lilian Achieng Onyango"'
Autor:
Lilian Achieng Onyango, Paul Katuse
Publikováno v:
European Journal of Technology. 1:74
Purpose : The purpose of the study was to establish the need of creating sustainable competitive advantage in banking through technology, customer relationship management and internal marketing. Methodology: The research was carried out through an ex