Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Lijue Lu"'
Autor:
Lijue Lu, Jorge Navas
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Universidad de Barcelona
In this paper, we study a finite time horizon advertising dynamic game under the assumption of time-inconsistent preferences. Specifically, we consider two types of discounting, heterogeneous discounting and hyperbolic discounting. In the case of het
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc7fb54c62c0c2395273264d542c30a6
http://hdl.handle.net/2445/183975
http://hdl.handle.net/2445/183975
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Universidad de Barcelona
In this paper, we study an advertising dynamic game in supply chain management under the assumption that the agents differ in their time preference rates. We study two coordination mechanisms: the cost sharing program, where the retailer can get some
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::240267ef957a9391e2ca9f1ec4602ee2
https://doi.org/10.1016/j.ejor.2019.05.031
https://doi.org/10.1016/j.ejor.2019.05.031
Autor:
Lijue Lu, Jorge Navas
Publikováno v:
Dipòsit Digital de la UB
Universidad de Barcelona
Universidad de Barcelona
In this paper, we consider a supply chain that faces a potential brand crisis, with one manufacturer deciding quality improvement and global advertising levels, and one retailer determining local advertising effort. The goodwill model proposed by Ner
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08bb61ffeaf5e942b696c0eae952a207
http://hdl.handle.net/2445/182636
http://hdl.handle.net/2445/182636