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pro vyhledávání: '"Lih-Ru Hwang"'
Publikováno v:
Computers in Human Behavior. 36:168-178
We adopt the Stimulus-Organism-Response framework in the PAD emotional model.We study the relationship between PAD and purchase behavior by the web aesthetics.We confirm that web aesthetics influence purchase behavior through PAD model.Pleasure is af
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d3f5a56b676abfe22ddf176160e00740
https://doi.org/10.1016/j.chb.2014.03.050
https://doi.org/10.1016/j.chb.2014.03.050
