Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ligia Fagundes"'
Publikováno v:
REGE Revista de Gestão, Vol 30, Iss 3, Pp 299-313 (2023)
Purpose – Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets. Design/methodology/approach – Qualitative research using cognitive maps. Findings
Externí odkaz:
https://doaj.org/article/81f58a2bcd6548018a7f07ee943562ba
Publikováno v:
Revista de Gestão.
PurposeBrand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets.Design/methodology/approachQualitative research using cognitive maps.FindingsBH empowers BE
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1ba843530a0db9307d37b801dee79842
https://doi.org/10.1108/rege-07-2021-0114
https://doi.org/10.1108/rege-07-2021-0114
Autor:
Machado de Assis, Mario de Andrade, Monteiro Lobato, Anibal Azevedo, Alvares de Azevedo, Graciliano Ramos, Guimarães Rosa, Lima Barreto, Ligia Fagundes Telles, Rubem Braga, Osman lins
Contos são obras obras caracterizadas por um volume menor de texto, com menor número de personagens e maior concisão, e que nos agarram pela emoção e nos fazem buscar ansiosamente pelo desfecho de cada história. O Brasil tem uma enorme diversid
