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pro vyhledávání: '"Ligia ANDREI"'
Autor:
Ligia ANDREI
Publikováno v:
Styles of Communication, Vol 15, Iss 2, Pp 113-129 (2023)
Product packaging plays an important role in brand communication, encountering the consumer at the most critical moment of the decision-making process. The way companies utilize packaging is particularly significant, given its power to alter the pe
Externí odkaz:
https://doaj.org/article/35f7899a6d114087bf04917d9e165bba
Autor:
Ligia Andreica
Publikováno v:
Annals of the Oradea University: Fascicle Management and Technological Engineering, Vol XXI (XI) (2012)
Externí odkaz:
https://doaj.org/article/24e5be465dd844d4aed5f3ab83ab57e7