Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Liezl-Marie Kruger"'
Publikováno v:
South African Journal of Economic and Management Sciences, Vol 17, Iss 4, Pp 457-470 (2014)
In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance
Externí odkaz:
https://doaj.org/article/dffffcd0324e462e81246d1814b095ba
Autor:
Liezl-Marie Kruger, Pierre Mostert
Publikováno v:
Southern African Business Review. 18:35-64
In any service environment, there is a strong possibility that customers’ expectations and the actual service delivery are not in unison. When service failures do occur, customers’ attitudes towards complaining directly influence their actual com
Autor:
Liezl-Marie Kruger
Publikováno v:
Southern African Business Review; Vol 20, No 1 (2016); 159-182
Service providers base service recovery efforts to retain consumers on service failure severity. A good understanding of possible effects on service failure severity is therefore necessary, and so this study examined the effects of personality dimens
Autor:
Liezl-Marie Kruger, Pierre Mostert
Publikováno v:
South African Journal of Business Management, Vol 46, Iss 1, Pp 57-69 (2015)
Scopus-Elsevier
Scopus-Elsevier
With the first-time cell phone user market quickly shrinking, it is becoming increasingly important for South African cell phone network providers to retain customers by building long-term relationships with them and consistently offering quality ser
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::439e52eac29091ac1ad539bf7ab190ae
https://hdl.handle.net/10419/218566
https://hdl.handle.net/10419/218566
Publikováno v:
Acta Commercii, Vol 13, Iss 1, Pp e1-e10 (2013)
Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand
Autor:
Liezl-Marie Kruger, Pierre Mostert
Publikováno v:
Scopus-Elsevier
South African Journal of Business Management, Vol 43, Iss 2, Pp 41-49 (2012)
South African Journal of Business Management, Vol 43, Iss 2, Pp 41-49 (2012)
Marketers use relationship marketing to establish mutually beneficial long-term relationships with their customers as a means to retain them in the competitive market environment. Relationship marketing should not be used to target every customer as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce7351a7ff607e72cb83c4cc60f8d6bd
http://www.scopus.com/inward/record.url?eid=2-s2.0-84863328258&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84863328258&partnerID=MN8TOARS
Publikováno v:
Scopus-Elsevier
South African Journal of Economic and Management Sciences, Vol 17, Iss 4, Pp 457-470 (2014)
South African Journal of Economic and Management Sciences, Volume: 17, Issue: 4, Pages: 457-470, Published: APR 2014
South African Journal of Economic and Management Sciences, Vol 17, Iss 4, Pp 457-470 (2014)
South African Journal of Economic and Management Sciences, Volume: 17, Issue: 4, Pages: 457-470, Published: APR 2014
In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7366889b1f85a761599e52873aab0a6b
http://www.scopus.com/inward/record.url?eid=2-s2.0-84940346878&partnerID=MN8TOARS
http://www.scopus.com/inward/record.url?eid=2-s2.0-84940346878&partnerID=MN8TOARS
Publikováno v:
Acta Commercii, Vol 13, Iss 1, Pp e1-e10 (2013)
Orientation: Fast growth and intense competition characterise the South African cellphone industry. Customers switch easily between cellphone brands and marketers are challenged to cultivate brand relationships with customers in order to ensure brand
Externí odkaz:
https://doaj.org/article/57dfdb0e7c404fef945a279acac5f27b