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Autor:
Rudresh Pandey, Ooi Yu Wei, Daisy Mui Hung Kee, Chong Li Yin, Liem Gai Sin, Rupesh Sinha, Sabillah Alfarisi Ristiansyah, Liew Pei Wei, Varsha Ganatra, Prachi Kadam, Srishti Srishti, Liow Yue Jin
Publikováno v:
International Journal of Applied Business and International Management. 6:90-100
Body Shop is a well-known cruelty-free cosmetics brand company. This research paper explores how Body Shop is running the campaign 'forever against animal testing' and raising its voice for banning animal testing in cosmetics. The Body Shop has been