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pro vyhledávání: '"Lien Thi Ngoc Vo"'
Autor:
Lien Thi Ngoc Vo, Thuy Ngoc Pham
Publikováno v:
Science and Technology Development Journal. 18:73-83
Based on resource advantage theory and SDL, value is co-created by both customer and service provider. The question is who make customer satisfied in value co-creating context, provider or customer? To answer this, the current paper develops and test
Publikováno v:
Science and Technology Development Journal. 17:52-62
Many recent studies have focused on satisfaction as one of key concepts in consumer behavior while dissatisfaction has received a much lesser attention. In services where failure is inevitable, customer satisfaction and dissatisfaction may be interwo