Výsledky vyhledávání - "Lidia Piqueras-Tomás"

The effects of corporate social responsibility on consumer loyalty through consumer perceived value

Autor: Lidia Piqueras-Tomás, David Servera-Francés

Publikováno v: Ekonomska Istraživanja, Vol 32, Iss 1, Pp 66-84 (2019)
Economic research-Ekonomska istraživanja
Volume 32
Issue 1

This study analyses how consumers perceive the corporate social responsibility (CSR) actions carried out by retailing firms. Specifically, our study empirically demonstrates that investment in CSR policies increases consumer value, satisfaction and l

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::819998ace2704491e0d16c766b9bfe77
https://doaj.org/article/15b9859bb40f4fecb313c85e34cf7ce5

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The Importance of Sustainable Practices in Value Creation and Consumers’ Commitment with Companies’ Commercial Format

Autor: Lidia Piqueras-Tomás, Maria Fuentes-Blasco, David Servera-Francés

Publikováno v: Sustainability
Volume 12
Issue 23
Sustainability, Vol 12, Iss 9852, p 9852 (2020)

Sustainable economic models are essential for any economic sector of the country. Companies must manage their relationships with the agents involved in their economic activity through a strategy based on dialogue and the constant pursuit of a balance

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b60947781b35eadc161d76a0f4c84f1
https://doi.org/10.3390/su12239852

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